Wessex Archaeology has a team of 2D and 3D animators who create engaging and informative animations as part of our Heritage Interpretation Services.
Animation shorts and animated content for inclusion into video content help the audience to understand spoken content and can also engage with an audience who are not usually interested in the subject matter. We all know that moving imagery and animation in particular is far more attractive to younger audiences, but it also has the ability to reach people from different cultures as animation can get the message across with minimal or even no spoken or written content. Images and especially moving imagery knows no language barrier.
Why use animation
Animation within the Heritage sector has many uses. The most common is to explain events or activities from the past. Animation can be used to engage an audience with the heritage aspects of a development. Providing a legacy product, video can help give the local community a sense of place by explaining the heritage associated with their area and how people lived there in the past. This is particularly effective if it is in association with a new community space, new housing, or a school.
Training and toolbox talks
If you provide training sessions or digital toolbox talks, you will find turning it into animated content will make it far more engaging and memorable. Training sessions can suddenly become a treat rather than a chore, with the right tone people may even want to watch it more than once!
Styles and techniques
There are various techniques for creating animation, and our studio with its large team and wide-ranging skills base, allows us to create many styles to reach different audiences and fit with your project's look and feel.
2D – With our highly skilled team of artists we can create everything from simple line drawn animations, through to cartoon and manga styles, we even use digital watercolour painting techniques. The style used will be selected to match the subject and the audience. A media style that might surprise your target audience can be more engaging and effective.
Our workflow includes providing our clients concept mood boards and both character and storyboard sign off points.
3D – Our highly trained 3D artists create both scenery and fully rigged 3D characters allowing us to create animated lip-synced footage of characters from the past.
Whatever your need, we have the staff to make your project to come to life! We can even use puppet animation to match a live presentation, replacing the actual speaker with a character from the past.
If you want to engage with a younger audience animation is almost essential. Our educational characters can be designed to be attractive to target age groups, and are used to gently educate and inform through a fun medium.
Whoever you target audience is, whatever your projects animation needs are, either a full animation or content to add into a video, Wessex Archaeology’s Studio can help.
Find out more about our Heritage Interpretation Services here.
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